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Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
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What Worries the World – July 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 16 months.
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space from Ipsos, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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Concern about the NHS rises while inflation remains the biggest national worry
The July 2023 Ipsos Issues Index reveals rising concern about the NHS
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Ipsos finds concern about children’s mental health and staff welfare in education
Overall, the British public think schools are performing well, although not across all areas, according to a new Ipsos survey.
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More than 1 in 3 believe Black people are treated unfairly by the police
The public is divided as to whether they themselves are confident they would be treated fairly by the police in a range of circumstances according to a new Ipsos Omnibus survey.
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NHS 75: How behavioural science can unlock the potential of digital health
Earlier this month the NHS marked 75 years, and it got us thinking about the potential value digital health interventions could offer to the NHS in future, and how behavioural insights can encourage their uptake.
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The public call for immediate climate adaptation action that prioritises vulnerable and at risk communities
Public view on climate impacts and adaptation.
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International graduates have positive experiences of GP training, but face challenges that domestic students do not
Ipsos research for NHS England provides evidence that will help inform the development of initiatives to support and retain the International Medical Graduate GP workforce in England.
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Rishi Sunak rated behind Keir Starmer on the public’s most important attributes for PM
The latest Ipsos Political Pulse reveals that 51% have a negative impression of Rishi Sunak on his policies for the cost of living