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Ipsos releases Global Trends 2023: A new world disorder?
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Ipsos Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead..
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Over half of Scots think Nicola Sturgeon’s resignation damages case for independence
New polling from Ipsos Scotland on the resignation of Nicola Sturgeon as First Minister of Scotland and the effect it may have on the SNP and the case for Scottish Independence.
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No consensus among SNP voters on the party’s independence strategy
Ipsos polling conducted prior to the resignation of Nicola Sturgeon as First Minister.
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Britons are more likely to trust Labour on policies surrounding immigration and asylum, but the Conservatives are closing the gap
Few say Suella Braverman is doing a good job as Home Secretary, but proportion who say she is doing badly has fallen
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Starmer more trusted than Sunak to tell the truth – though ratings for both improve since last summer
But public less confident that Sunak will win the next election than in November.
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4 in 10 plan on celebrating Valentine’s Day this year, with romantic dinners at home, sending cards and having sex
New polling by Ipsos shows 4 in 10 Britons plan on celebrating Valentine's Day with their loved one this year.
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Cost of weekend crisis: more than half cut back on weekend spending due to cost of living
On weekends, 52% say they are going to restaurants less than a year ago, 43% to bars/clubs less, and 58% reducing shopping for non-essentials due to rising cost of living.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos
Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.