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Understanding Shoppers Flyer
How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.
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Business leaders' readership of international titles increases
Readership of international titles has increased according to a new survey by Ipsos MediaCT. The 2008 BE: Europe survey found that 40% of European business leaders are reading international news titles, an increase of 9% on 2006.
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Horizon Flyer
An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
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Real Trends Flyer
Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.
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Thoughtpiece - Is Research Keeping up with Technology?
How research is adapting to the multi-platform era of media fragmentation.
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New Head of Ipsos Reputation Centre
Milorad Ajder has been appointed as Managing Director of Ipsos's Reputation Centre (RC).
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British Business People as affluent as ever despite credit crunch
More British business people are earning six figure salaries despite the credit crunch and fears of a recession. The Ipsos British Business Survey (BBS) found that 14% of the business people surveyed now earn more than 163100,000, an increase from 9% in 2005.
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Thoughtpiece - Response Rates
Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
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The polls are all over the place...
The polls are all over the place...or are they? This is the first of a series of monthly Vox Populi blogs which my colleagues at Ipsos have asked me to write reviewing the opinion polls between now and the next election from my experience of nearly 40 years conducting and observing polls and how they are reported.
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Business confidence declining
Business confidence across the nation's businesses has shown a marked downturn over the past year according to the latest National Business Survey conducted by the leading research company Ipsos on behalf of England's Regional Development Agencies.