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A new way of working with Ipsos Scotland
Ipsos has established `Delivery', to add value to research findings by reviewing clients' business processes and analysing how these match performance measures
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Understanding Customer Relationships
Relationship marketing is a useful concept for understanding customers, but this paper looks at customer relationships from a different - and more holistic - perspective . It examines the extent to which the metaphor of personal relationships can be applied to interactions between individuals and companies, focusing on the customer relationship from the viewpoint of the customer rather
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Climate Change -- The Expected Role for Business
Public concern about climate change has doubled in the past year. Barely a day goes by without a media headline about the possible impacts.
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Carrying The Can: MPs' Views Of Supermarkets' Responsibilities
With huge media and consumer interest in climate change and the environment more widely, it is impossible not to have noticed that supermarkets have been upping their game, with a number of big players making bold and no doubt challenging commitments.
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Doctors Still Top The Poll As Most Trusted Profession
Doctors still top the poll as the professionals that the public trust most. An Ipsos survey commissioned by the Royal College of Physicians (RCP) shows that doctors come out first when the public is asked whom they generally trust to tell the truth. The annual poll indicates that nine in ten adults say they trust doctors to tell the truth.
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Sustainability Issues in the Retail Sector
This report summarises the findings of a number of pieces of thought leadership work by Ipsos's Reputation Centre. It comprises research among the on-line British public and a study of `experts' in the field of retail and sustainability. We interviewed a number of leading authorities including high street retailers and product manufacturers, trade and consumer associations, leading academics, think tanks and consultants, relevant financial analysts and journalists and NGOs and Government departments.
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Most Trusted Profession
Every year I'm fascinated to see just how stable public trust is in the occupations in the public's eye. Yet to see the media listen to the commentators on radio and television, you'd think that trust in institutions is declining sharply. To listen to them, you'd think that nobody trusts anybody anymore. They are wrong: there has been no general decline in trust over the past two decades, as shown over nearly a quarter of a century, by our surveys, initially done in 1983 for the Sunday Times and this year sponsored by the Royal College of Physicians.
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End Of Year Review 2007
The Ipsos 2007 Review, covers some of the key findings from our research for a wide range of government departments and businesses.
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Ipsos Announces Senior Management Changes
Ipsos, one of Britain's leading market research agencies, has announced changes to its senior management team.
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Rowland Lloyd Is New MRS Chairman
The Market Research Society (MRS) has elected Ipsos's MD of Operations Rowland Lloyd as its new UK Chairman.