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Making Belonging Joyful: Inclusive representation in advertising to grow brands
Entertainment, joy, and brand consistency make Virgin Atlantic’s ‘See The World Differently’ Ipsos' ad of 2022 for the UK.
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New HSBC research reveals the financial challenges of relocating abroad
On behalf of HSBC, Ipsos has undertaken research to understand more about the experiences of international citizens.
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Concern about climate change overshadowed by cost of living pressures
In a period marked by heavy inflation, the cost of living is the biggest concern among Britons, however environmental concern remains stable amidst record-breaking temperatures according to new Ipsos research for EDF.
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Taking Responsibility – Tree Planting initiative in Hackney, London
Ipsos’ Energy and Environment team took to the Kingsmead Estate with Tree Musketeers and the Hackney Local Authority to protect nature in a small, but personal way.
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The NHS overtakes the economy and inflation as the most mentioned issue facing Britain
Ipsos Issues Index - January 2023
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Half of Generation Z would prefer to have grown up when their parents were children
The new survey has been launched to coincide with a new Ipsos Thinks publication, “Do Generation Z Exist and What Influences Them?”
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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A sustainable future for me, my world and the world
The following provides a summary write-up of a panel session that Ipsos chaired at the Anthropy event held at The Eden Project at the beginning of November 2022. This provides an overview of the key points that were discussed and the main take-outs from the discussion.
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Gen Z: grounds for optimism?
Are there grounds for optimism about Britain’s youngest generation, and what might this mean for government and labour market? Data suggests that despite the pandemic, inflation, and war, the British public’s optimism for today’s youth has risen gently. Generational analysis suggests the youngest cohort, Generation Z, feels a little less pessimistic about their economic situation compared with Millennials when they were a similar age. But are they really a more optimistic group or just a reversion to the mean after the Millennials’ tough experience entering adulthood in the shadow of the 2008 economic crash?