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For Four Too
Jamie Robertson, sponsorship expert at Ipsos, on the fight for the top 4 Premier Football League places and the ramifications for their sponsors.
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Can You Hear Me
Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.
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Licence Fee Survey for the BBC Trust
An Ipsos poll carried out on behalf of the BBC shows that the public favours reducing the licence fee rather then funding regional news on other channels.
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Social Grade
There are several demographic classification systems used in market research. A well established system, as well as the most widely known and used, is that of social grading, derived from the British National Readership Survey (NRS).
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The Pocket Knife Effect
A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.
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core Summer 09 - Brand Influencers
Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.
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core Summer 09 - Getting the Green Light
In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?
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American and British Consumers Are Highly Receptive to Smart Grid Technology Concept
A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.
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Thoughtpiece - Is the Future of Gaming Digital?
This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
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Businesses show signs of economic recovery, but more banking support needed
Businesses, especially within the manufacturing and financial/business services sector, are showing early signs of recovery, with 22% expecting conditions to improve in the next 12 months, compared to 9% in November 2008.