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Waste Prevention Survey in Scotland
Ipsos was commissioned to explore public attitudes and behaviours regarding domestic waste and consumer choice by Waste Aware Scotland.
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Real Trends Flyer
Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.
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Thoughtpiece - Is Research Keeping up with Technology?
How research is adapting to the multi-platform era of media fragmentation.
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Horizon Flyer
An introduction to Ipsos's futures research, involving "Horizon Scanning". This is collecting, patterning and analysing a wealth of observational data about the world. This process helps us to identify trends and drivers of change that could shape the future of our clients' business.
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British Business People as affluent as ever despite credit crunch
More British business people are earning six figure salaries despite the credit crunch and fears of a recession. The Ipsos British Business Survey (BBS) found that 14% of the business people surveyed now earn more than 163100,000, an increase from 9% in 2005.
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Multiplayer Paper
A study of multi-play services of internet, landline, mobile and digital TV to understand the success criteria for suppliers.
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Thoughtpiece - Response Rates
Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
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Dublin people more optimistic about personal finances
There has been a major fall in financial confidence over the past few months for those living outside Dublin, whilst confidence amongst those living in the capital has remained static. According to research from Ipsos, compared to the first three months of 2008, the proportion thinking their personal circumstances will improve over the next year has fallen by 10% amongst those living outside Dublin (from 33% to 23%), whilst remaining broadly the same within Dublin (falling from 42% to 39%).
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MediaGuardian poll on BBC licence fee
Ipsos research for MediaGuardian conducted in August indicates that while public support of the licence fee may not be strong, BBC programmes and services enjoy strong comparative popularity.
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Business confidence declining
Business confidence across the nation's businesses has shown a marked downturn over the past year according to the latest National Business Survey conducted by the leading research company Ipsos on behalf of England's Regional Development Agencies.