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Opinion of High Earners - 2007 Qualitative Research
This report provides the findings from a project looking at high earning people's attitudes to wealth and taxation in the UK today. It is part of a larger study on modern social attitudes to wealth and taxation conducted by Polly Toynbee and David Walker.
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A New Reality: government and the IPOD generation
This report suggests some ways that politics can connect up with IPODs. It draws on the latest research into young people's attitudes in general and into successful consumer relationships, including branding. While IPODs do want a new relationship with government, different from the status quo, the good news is that we can learn from the relationships which are already working in other areas of their lives.
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Selling the D word
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
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Selling the D-Word
In support of the BRITDOC festival, part of the Channel 4 British Documentary Film Foundation, Ipsos MediaCT have undertaken primary research to investigate the perceptions of the documentary market in Great Britain and the opportunity beyond TV.
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Inflation concern at highest level since 1991
Ipsos's latest Issues Index shows that public concern about inflation and prices is the highest recorded by Ipsos since the early 1990s.
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Ipsos Health Physician Paper
In a world facing a global credit crunch, political and pricing pressures are increasingly brought to bear within the physician's office.
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PCC and Ipsos Research: Public concern about Social Networking and Privacy
42% of young web users aged 16-24 know someone who has been embarrassed by information uploaded on to the internet without their consent. And 78% of the entire adult online population would change information they publish about themselves online if they thought the material would later be reproduced in the mainstream media.
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Media Brand Equity
An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.