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Ipsos Marketing appoints new Head of Market Understanding & Measurement
Ipsos Marketing announces the appointment of Stephen Yap as Head of Market Understanding & Measurement.
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Twelve shades of economic pessimism
Ben Marshall reviews twelve months worth of Ipsos's polling on the state of the economy.
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Making ads work globally
Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.
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Whatever happened to `Corporate Social Responsibility'?
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
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A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.
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Ipsos appointed to research Scottish referendum question
Ipsos has been appointed by the Electoral Commission to undertake research with voters of the question to be used in the referendum on Scottish independence.
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House prices: what do the public think will happen next?
Financial Statement Blog: Ben Marshall blogs on what our research for Halifax tells us about how good the public are at predicting house price movements.
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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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King's College London and Ipsos form research partnership
King's College London and Ipsos have formed a partnership to bring together researchers from both institutions to develop new opportunities and enhance the excellence and impact of the work that both do.
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.