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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
In a major new Ipsos report analysing trust, the Ipsos Global Trustworthiness Monitor 2021, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Ipsos COVID trends: public concern about COVID-19 rises again
A latest look at our trends including concern about the risks of COVID-19, the importance of face masks, comfort of returning to normality and more.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Lisa Sutherland appointed Head of Behavioural Science at Ipsos Public Affairs
Ipsos is delighted to announce that Lisa Sutherland has been appointed Head of Behavioural Science in Public Affairs.
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NHSX reviews published on digital technology innovation and digital skills in Adult Social Care
NHSX, a joint unit bringing together teams from NHS England and the Department of Health and Social Care to drive the digital transformation of health and care, commissioned Ipsos, the Institute of Public Care (IPC) at Oxford Brookes University and Skills for Care to conduct two related reviews about digital technology used in adult social care and the digital skills capabilities of the adult social care workforce.
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Trinh Tu announced as new Ipsos Head of Public Affairs
Ipsos is delighted to announce that Trinh Tu has been appointed as Head of Public Affairs. She moves into the role having been Head of Business Growth in Public Affairs since 2018.
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Survey for British Business Bank on carbon emissions and UK SMEs
A new report published by the British Business Bank with research by Ipsos shows that awareness of net zero among smaller businesses is becoming significant (at nearly 60%), with around half of smaller businesses saying decarbonisation or reducing environmental impacts is a near-term priority.
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Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England
Our latest 2020/2021 Active Lives Adult Survey for Sport England shows that the coronavirus pandemic has had an unprecedented impact on activity levels throughout England, but has been most acute across disadvantaged groups and areas of high deprivation.