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State of the Nation
Ipsos takes the nation's pulse with polling trends on the public's economic optimism (or pessimism), the direction of the country, the impact of Brexit and the most important issues facing Britain.
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Latest UK Opinion Polls: Government approval recent changes
Ipsos publishes the latest results of UK opinion polls and voting intention - updated 7 March 2024.
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Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.
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Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Labour lead on economy and public services as Conservative share falls to record low
The Conservatives’ share of 20% is the lowest ever recorded by Ipsos in our regular Political Monitor series, which has run since 1978.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Starmer seen as more ‘in touch’ with ordinary people than Sunak and more likely to understand problems facing Britain
The Ipsos Political Pulse explores how the public view Prime Minister Rishi Sunak and Keir Starmer as well as other leading politicians and political parties
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The NHS overtakes inflation to become the biggest issue facing Britain
The February 2024 Issues Index reveals a rise in concern about the NHS to become the most mentioned important issue facing the county
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Most say Britain is in decline, against a backdrop of anti-system sentiment
Ahead of a major global election year, many around the world back populist attitudes.
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Support for strikes softens, but public still most likely to back nurses, ambulance workers and junior doctors
Half of Britons expect strike action to be more disruptive for country as a whole in 2024, according to polling by Ipsos.