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NHS funding and politics: the public's trust is not for sale
Louise Park, Associate Director and Stephanie Crowe, Research Executive from Ipsos write for the Health Service Journal exploring funding pledges for the NHS and how this resonates with the public
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Political Behaviour Part 2: Mobilisation
In the second of three blogs in the run-up to the General Election, Ipsos's Chris Perry considers what can be done to mobilise voters and influence turnout behaviour.
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Ed Miliband and Nicola Sturgeon felt to have most improved perceptions over the campaign
Ipsos's latest Political Monitor probes the public on how their views of the party leaders have changed over the course of the campaign.
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Housing in poll position
Ben Marshall examines how housing has featured as a key 2015 election campaign issue. The article was written on 21 April for 24housing magazine's general election special edition, published 1 May 2015.
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Cutbacks or taxes: what can we expect from the next generation of MPs?
With the outcome of the general election uncertain, it can be hard for our public services to plan for the next government. Becky Writer-Davies explores what it is that candidates say are their priorities for cuts and protection after the election.
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The economy, the NHS...what do voters really care about when casting their election ballots?
Anna Quigley from Ipsos writes for the Health Foundation on what voters really care about, and the importance of the NHS in current and past elections.
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Conservatives gain lead as Labour support declines
With just one week to go until Election Day Ipsos's latest poll for the Evening Standard finds the Conservatives gaining as Labour support declines.
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Economist/Ipsos April 2015 Issues Index
All change at the top as key concern about the NHS and the economy - key battleground issues - surges prior to the election in the April 2015 Economist/Ipsos Issues Index.
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Political Behaviour Part 1: Turnout
In the run-up to the General Election, Ipsos's Chris Perry looks at different aspects of political behaviour, why we vote and some of the key influences on voter turnout.
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SNP remains in a strong position as general election enters final week
SNP remains in a strong position as the general election enters final week, but Labour could still benefit from tactical voting, according to Ipsos's new poll for STV News.