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Revolutionising Product Testing with Synthetic Data
Synthetic data is revolutionising industries from FMCG to financial services to tech by enabling simulations and augmenting data. But, many innovation leaders have fundamental questions about the validity of the processes and outputs.
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Are loyalty cards stacked in the Supermarket’s favour? More than half of Britons say supermarket loyalty cards benefit the supermarket more than the customer
Over half (54%) of Britons agree that supermarket loyalty cards benefit the supermarket more than the customer.
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Customer Interactions Matter
Unlock the Power of Real-Time Retail Insights with Mystery Shop Essentials.
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Perfect Retail Execution Matters
Elevate Your Retail Game with Strategic Insights from Audit Essentials
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Social and Search Intelligence
In a world where over 80% of the population is active on social media, tapping into this vast reservoir of data is crucial. However, with 80% of this data being unstructured, the advent of AI offers a revolutionary way to transform this information into actionable business insights.
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Demystifying Green Expectations in Healthcare
Environmental sustainability is increasingly important in the healthcare sector, but what does that mean for how pharmaceutical and MedTech companies operate?
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Meet Tomorrow's Business Travellers
Ipsos UK has worked wth American Express Global Business Travel to understand views of business travel among different generations in the UK and US
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Unlock Sales Growth Potential
Maximize your sales potential with Product Recommendation Mystery Shopping with Ipsos.
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Age Verification Mystery Shopping: Your Key to Driving Compliance and Improving Consumer Safety
Ensuring safe practice for your business, and for society