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New Ipsos measurement contract as PAMCo advances collaboration with Barb
The new approach to data collection means PAMCo optimises their use of high-quality face-to-face interviews.
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Ipsos UK Named MSPA Europe/Africa Leader for 10th Time
Ipsos UK receives MSPA Europe/Africa Elite Membership for 2025, marking a decade of industry excellence.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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Trust or bust: Realising the UK's AI ambitions
There is one essential factor that must underpin all the UK government's efforts in order for the UK to succeed in its AI ambitions: trust.
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Where Have All The Surprises Gone? Innovating beyond the algorithms
Join us on 12 March as we share how global trends can be practically used to inspire innovation that truly resonates with consumers.
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Breakthrough Science: A Global Perspective
New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?
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The Race to Christmas
At Ipsos we're keeping an eye on which brands are "sleighing it" with their festive campaigns - are the likes of Kevin, Dawn and those Oven Gloves driving warmth for their brands and showing empathy to the Great British Public? And crucially, which of the ads, and innovations, are gaining the most attention and driving online buzz and website traffic?
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Uncovering the Reality of Economic Abuse Among Women in the UK
TW: the following discusses domestic abuse and coercion and control. Please take care when reading.
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More than one in three Britons (37%) see the EU as Britain’s most important trade partner
A new Ipsos survey reveals that the British public consider the European Union to be Britain’s most important trade partner, even as the prospect of renewed Trump tariffs looms large.