Ipsos UK Named MSPA Europe/Africa Leader for 10th Time
About the Mystery Shopping Professionals Association (MSPA)
The Mystery Shopping Professionals Association (MSPA) is the world-wide trade association for the Mystery Shopping industry. There are three regional chapters (Americas, Europe/Africa and APAC) with over 300 members worldwide, and the main role of the MSPA is to promote the highest standards in Mystery Shopping and support members, mystery shoppers and clients through e-learning, educational workshops and networking events.
Ipsos: A Global Leader in Mystery Shopping
As the largest provider of Mystery Shopping services in the world, Ipsos is a leading member, with membership held by 19 individual Ipsos country offices across multiple territories, showing the strength and breadth of Ipsos in the industry. And, whilst Ipsos oversees fieldwork in a large number of countries globally, partnering with MSPA agencies where required ensures a level of trust and high quality in terms of delivery.
Andy Firth to Lead MSPA Europe/Africa Chapter
In addition, from May 2025 Andy Firth (Head of Advisory and Analytics, UK Channel Performance) will become President of the MSPA Europe/Africa Chapter.
This demonstrates a commitment to Industry Excellence; Andy states “As the world’s biggest mystery shopping company it is important that we play a leading role within the industry association. Not only does it allow us to keep abreast of the latest industry developments, but it also ensures that we are ‘in the room’ collaborating with partners and understanding the competition. As incoming President, my primary focus will always be Ipsos, but by ensuring all Mystery Shopping agencies adhere to the highest quality standards and are producing meaningful data the whole sector will benefit.”
Driving Standards and Innovation in Mystery Shopping
As President, Andy’s role will be to continue building awareness of Mystery Shopping and ensure the industry retains the highest quality standards; as well as promoting Ipsos as the world’s leading agency.
Learn More or Become a Shopper
Learn more about Ipsos’ Mystery Shopping capabilities, or sign up as a shopper today here.
