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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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Three in four Britons expect the economy to worsen in the next 12 months
Economic Optimism has only ever been this low in March this year, July 2008 and January 1980
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Half of Britons believe Prince Charles will be a good king, even as two-thirds want the Queen to remain Monarch for as long as possible
While both Charles and William are expected to do well once they become King, a majority of Britons are in no rush to see any change in the country's Head of State
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Labour extends lead over Conservatives as most trusted to address cost of living
37% trust Labour most to "reduce you and your family's cost of living" compared to 22% who trust the Conservatives most.
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Royal Family/Monarchy Trends - Index Page
Questions about the Monarchy or Royal Family asked in more than one survey
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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Qualitative Research for The Prince’s Trust Group on the Future of Work
Ipsos has conducted qualitative research with young people in five countries to inform the global report Generation Stand Up, Start Up: The Prince’s Trust Group Report on the Future of Work
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly Ipsos podcast exploring the latest research and insights into all things Customer Experience, Mystery Shopping and Channel Performance.
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Struggling for a winning message, Trump heads for defeat
President Trump needs to turn things around fast to win re-election, writes Keiran Pedley.