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Get over your hangover, there's another party coming to town
In her latest blog, Louise Brice, Director at Ipsos ASI discusses the Paralympics sponsorship campaigns, as well as looking back at our favourite Olympic moments, and how brands are using them to engage consumers.
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Will the Olympics cause lasting change in our political landscape?
What impact has the Olympic Games had on the UK's political landscape and should we expact major crown-jewels events to have an affect? Gideon Skinner discusses this in the New Statesman.
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Digital reading is really arousing interest
In his newest blog for MediaWeek, John Carroll talks about 50 Shades of Grey and introduces some of the new National Readership Survey headlines.
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Young carers' leisure time survey
Survey of young carers in Scotland, exploring how much free time they have and the leisure activities in which they participate.
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What Wenlock & Mandeville have to say about forecasting new launch sales
What a pricing change for the Olympic mascots can tell us about how innovation opportunities should be launched, writes Jon Weeks, Ipsos Marketing in Marketing.
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Ipsos Political Monitor August 2012
The Government and the three main political parties' leaders appear to have benefited from a possible Olympic feel-good effect as their satisfaction ratings rise, according to the August Ipsos Political Monitor.
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Olympics boosts opinion of BBC, Royal Family and London
Britons say the Olympic Games has had a positive effect on their views of the BBC, the Royal Family and the people of London, according to a new Ipsos post-Olympics poll.
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The Brits' approach to innovation - our understated nation
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
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Chugging: Is this how the public perceives charitable giving?
Phillip Westwood and Lewis Hill look at recent data on public views on fundraising techniques used by charities including `chugging'.
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Ain't got the time, ain't got the money
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.