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A to Z of Qualitative Methods and Techniques
Ipsos's qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people's lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions.
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Is Britannia cool again?
Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.
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Ipsos Political Monitor December 2012
The December Ipsos Political Monitor shows that despite the public's economic optimism falling sharply, Ed Balls has lost his lead over George Osborne in being seen as the most capable Chancellor.
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Poll on Gay Marriage
A new Ipsos poll on attitudes to gay marriage found that around three quarters of people are unopposed to gay marriage.
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What do consumers think of 4G?
New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
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Business leaders fear impact of independence
The majority of business leaders believe that independence would have a negative impact on both their own business and the wider business community in Scotland.
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The Autumn Economic Pulse: Gloom Reigns
As the Chancellor delivers his Autumn Statement, new research released today finds just 15% of Britons believing their economy to be in "good" shape, with only 10% expecting to see an improvement over the next 6 months.
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NHS is number one area of public spending to protect from cuts says new Ipsos/Nuffield Trust poll
Ipsos carried out a telephone survey for the Nuffield Trust on public spending and the NHS.
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Whatever happened to `Corporate Social Responsibility'?
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
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Consumer attitudes towards Christmas ads
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic.