Business leaders agree the Olympics increased Britain's standing in the world
The Olympics have increased Britain's standing on the world's stage but most Captains of Industry have not seen any direct effect on their own business.
An overwhelming majority of Captains of Industry (91%) agree that the London 2012 Games have increased Britain’s standing in the world, according to the Captains of Industry Survey conducted by Ipsos. The long term impact of the London 2012 Games according to Captains will be to raise Britain’s profile/reputation in the eyes of the rest of the world (26%), raise confidence in UK organisational ability (12%) and provide an overall positive impact (11%).
However, only half of those interviewed (51%) agree that the London 2012 Games have had a positive impact on business in the UK as a whole.
A quarter of Captains (25%) did feel the Olympic Games had been beneficial to their own company, primarily in terms of increasing their company revenue. Only a minority (13%) felt their company had experienced a detrimental effect, caused mainly by lost sales or decreased demand. However, 6 out of 10 Captains of Industry do not think the Olympic Games have had any effect on their own business at all.
Ipsos Captains of Industry Survey 2012: The Olympics Effect from Ipsos
Technical note Established in 1981 and conducted on an annual basis, the Ipsos Captains of Industry survey is the authoritative view of senior business opinion in Great Britain today. 103 interviews were carried out with respondents selected from the FTSE 350, and top 100 by capital employed. Respondents are Chairman, CEO, MD/COO, FD or other board directors. Interviews were carried out face to face (6 were carried out over the telephone) between 24th September and 18th December 2012.
