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Economist/Ipsos June Issues Index
Despite the Eurozone crisis, just 8% place the Euro/EU amongst the most important issues facing the country, as general economic issues continue to dominate.
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A change is as good as a rest
As Special K changes its creative approach to advertising, what more do advertisers need to do when changing tactics? Tara Beard-Knowland of Ipsos ASI writes in Campaign.
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Support for independence falls back while First Minister's approval rating also dips
Three weeks after the `Yes' campaign was launched, support for Scottish independence has fallen in our latest poll for The Times and The Sun.
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Think BR: Don't twist the numbers
Measuring social media reactions to an event is an important way to evaluate a campaign, but a system of benchmarks is crucial to give the numbers meaning, writes Eoghan O'Neill in Brand Republic.
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Majority of Scots support gay marriage
The majority of Scots think that same-sex couples should have the right to marry, according to our latest poll for the Equality Network.
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Personalised online radio is hitting the Big Time
John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.
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Satisfaction with the Queen at record high
Nine in ten British adults are satisfied with the way the Queen is doing her job according to the latest Ipsos poll for the Queen's Diamond Jubilee
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Everybody wants to be on TV?
As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
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Ipsos Political Monitor June 2012
The Ipsos Political Monitor shows continued loss of public confidence in their economic outlook and in George Osborne as Chancellor.
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I wouldn't put that in my mouth
Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?