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Ipsos Political Monitor May 2012
Ipsos's May Political Monitor shows Labour opening up a 10 point lead as ratings of the government, David Cameron, and Nick Clegg have fallen to their lowest ever.
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'Ad' enough? What to consider when advertising to mobile shoppers
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
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Public blamed ECHR over the Home Secretary for Abu Qatada delays
In the April edition of the political monitor we look at public opinion on the deportation of radical Muslim cleric Abu Qatada.
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Falling in love with ads....Measuring that hair standing up tingle
Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.
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The future of library services in the UK and Ireland
The Carnegie UK Trust commissioned Ipsos to undertake a programme of research examining public use of, and attitudes towards, libraries in the each of the constituent territories in the UK and in the Republic of Ireland.
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Measuring emotional engagement through biometrics
Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
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The low turnout in mayoral referendum
Ben Page, Chief Executive of Ipsos, looks at the reasons behind the low turnouts that occur in local elections.
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From our archives: The French elections
As France prepares to elect its next President, we have been digging in our archives to find out what the British public have thought in the past about French politicians, and indeed about the French people and French culture.
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If everyone else is going mobile, should you?
In Campaign, Tara Beard-Knowland of Ipsos ASI writes that while its is arguable whether mobile is a bandwagon to jump on, it is effective if you have a clear goal and target audience.
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The NHS reforms could be the coalition's poll tax - but may well not be
We will know by 2015 whether the public's NHS experiences mean Andrew Lansley has pulled off this massive gamble, says Ipsos CEO, Ben Page.