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Doctors and scientists are seen as the world’s most trustworthy professions
The 2022 Ipsos Global Trustworthiness Index reveals that doctors and scientists are considered the world’s most trustworthy professions. The Index has tracked trust in many professions since 2018.
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Britons divided on tax and spend
On the key Conservative leadership election battleground of tax and spend, the British public is divided, according to the July 2022 Ipsos Political Pulse.
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Trust, Safety and the Digital Economy: Understanding the value of healthy online communities
Ipsos's latest research shows a growing number of UK businesses are realising the benefits of building safe and trustworthy digital environments.
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Almost three-in-ten citizens globally say they have started a business at some point
Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shut downs and are now only recovering. So, what does the spawning ground look like now?
A new 26-country Ipsos poll finds that entrepreneurial activity is alive and well in some countries but lacking in others. -
Experience in public services or business most seen as signs of a good Prime Minister, but wealthier than average or upper-class parents seen more negatively
Prospect of an early General Election provokes mix of emotions, but Labour supporters more hopeful, Conservatives more worried.
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New report examines people’s attitudes towards climate change and how they translate into action
The report from Ipsos and the Centre for Climate Change and Social Transformations (CAST) presents the key findings of this rich and detailed study and its implications for public policy across government at national and local levels.
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Beyond Omnichannel To Convergent Commerce Ecosystems
Integrating retail into consumers’ everyday lives
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Evaluation of the Bounce Back Loan Scheme, Coronavirus Business Interruption Loan Scheme, and Coronavirus Large Business Interruption Loan Scheme
The first evaluation of the Covid-19 loan guarantee schemes finds that they may have saved between 150,000 and 500,000 businesses and between 500,000 and 2.9m jobs.
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HMRC - Income Tax Self-Assessment: Readiness for Making Tax Digital
HMRC commissioned Ipsos to undertake this research to explore the preparedness of Income Tax Self-Assessment (ITSA) customers, in the lead up to Making Tax Digital (MTD) mandation in April 2024.
Trade, Innovation and Enterprise
We work to understand how businesses, government and the public interact, and shape these relationships with our trusted research.