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UK public still staying home to huge degree and even getting used to lockdown life, new data reveals
Britons stick to the rules even after the easing of the lockdown as they remain focused on the health impacts of Coronavirus.
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Organisational responses to COVID-19 based on the Forces of CX
The way organisations have responded to customers and employees has been a true sign of their culture and ability to adapt. These articles examine how some of the world’s biggest brands have acted in the months since the pandemic began, and how your brand’s consumer response can be on-point, based on the Ipsos Forces of CX: A human-centric framework to help organisations better design and deliver customer experience.
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The Forces of CX: Certainty
Here are three examples of brands delivering on the values of our CX Forces during the COVID-19 outbreak, providing practical examples showing how it is possible to build emotional connection with your customers.
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Lockdown TV: TV is still a key source of comfort and a valued facilitator of family time
To help understand the changes to TV viewing, Thinkbox commissioned Ipsos to conduct a new real-time study following 12 households across the UK as their routines, needs and viewing habits change week by week.
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Ipsos Update - April 2020
This month’s research digest from Ipsos around the world looks at headlines of the coronavirus crisis, while exploring a range of different topics, including gender equality at work, digital health and the sustainability agenda.
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Representing Race: It's not so black and white
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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International Women’s Day 2020: Close to three in ten men say sexual jokes or stories at work are acceptable
A new survey of more than 20,000 people in 27 countries from Ipsos and King's College London for International Women's Day 2020 finds significant differences in what women and men see as acceptable workplace behaviour.
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Climate fears, wealth inequality and data worries: 12 findings from Ipsos Global Trends
In a period of polarisation, concern about the environment unites us all, according to Ipsos Global Trends 2020 - our survey of more than 22,000 people.
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The Power of You: Why distinctive brand assets are a driving force of creative effectiveness
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
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The Perils of Perception 2020: Global study explores how wrong people are about the causes of death
Ipsos’ latest Perils of Perception study highlights public misperceptions about the proportion of people who die from diseases, violence, transport injuries and other causes.