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Why we connect (part 2)
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.
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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
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Ipsos OTX MediaCT nominated for MRC Award
Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Market Research Conference (MRC) award for its Appcast project work with Lumi Mobile.
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ABC research gets a backstage pass to viewers' living rooms
ABC and Ipsos OTX MediaCT conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.
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Sony games well positioned in 2011
The Playstation could be in for a good year according to new research released today by Ipsos MediaCT and Future Publishing.
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Few know Harry Potter film effects wizardry developed in the UK
Few know Harry Potter film effects wizardry is developed in the UK, and most misjudge the subjects needed for a career in designing visual effects or video games according to Ipsos research conducted for NESTA.
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National Health? Citizens' views of health services around the world
People around the world believe that governments should encourage them to lead healthier lifestyles according to a new report published today by the Ipsos Social Research Institute.
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Is technology just a `boy thing'?
This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
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World Cup 2010
Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?
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The future is in our hands: Technologies to revolutionise mobile research
Following several false starts during the last decade, the mobile phone now holds great potential in the research process. AJ Johnson analyses the state of play in an article for ESOMAR's Research World publication.