Search
-
Was the World Cup a Success for Advertisers?
The 2010 FIFA World Cup Games were a huge worldwide event, but did marketers spend wisely? There are lessons to be learned from this event that marketers should pay attention to when creating campaigns for the next one.
-
Public demand for a children's radio network
Britain's publicly funded radio should provide a network for children, a new Ipsos poll has revealed.
-
Londoners' Attitudes to the 2012 Olympics
Between 15 - 19 July 2010, Ipsos contacted 1,002 people, aged above 17 and living in London, and asked identical questions to a survey we carried out in November 2006. The results of the survey were released to coincide with the two-year countdown to the Games.
-
The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?
-
Ipsos MediaCT Launches Electronic Radio Meter
Ipsos MediaCT is beginning a major field test of its revolutionary mobile radio audience measurement system.
-
Finding the good from within: teachers as role models
This article was written by Ben Page and Sally Panayiotou from Ipsos and produced for Navigate as a Special Report.
-
Futurelab Gaming in Families Research
Ipsos recently conducted research on behalf of Futurelab consisting of two surveys - one with parents of children under 16 and one with children aged 5-15, with the key objective of examining their views on and experiences of video/computer gaming.
-
Thoughtpiece - Is the Future of Gaming Digital?
This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.
-
PR agencies contracts at risk during recession
Members of Ipsos's Reputation Council - communication directors from Europe's leading organisations - clearly believe there will be less outsourcing of reputation management services.
-
Pirates are prime prospects for music and video
The people who download and share music and video illegally are amongst the most avid buyers of legal music and video - on and off-line a new study has found. The research was carried out on-line amongst 6,500 respondents in 12 countries.