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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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Labour most trusted on cost of living and levelling up, but Conservatives still lead on growing the economy
Public divided on whether Labour ready for government but Labour now achieving best scores on this measure since losing office
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Half of Britons expect utilities bills to go up a lot in next 6 months
Many also expect rises in cost of shopping and fuel while 3 in 4 Britons are following stories about cost of living closely
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Positivity rates highest ever recorded in REACT-1 study, but prevalence beginning to plateau in population
Findings from the latest report of the government-backed REACT-1, one of the largest studies into COVID-19 infections in England, have been published today. Over 100,000 volunteers in England took part in the study to examine the levels of COVID-19 in the general population between 5 and 20 January.
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Ipsos Global Trends 2021: Aftershocks and continuity
Global Trends 2021: Aftershocks and continuity outlines the global opinions, attitudes and behaviours of 24,000 people in 25 markets around brands, technology, society, consumerism and much more.
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Half of Britons believe measures to control coronavirus over Christmas were about right
Many still self-policing over next few weeks to avoid catching Covid
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Three in five favour Britain remaining a monarchy, although support falls from 2012 peak as more become uncertain
As we reach the Queen's Platinum Jubilee year, how do the British public view their monarchy?
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.