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Qualitative Research and Engagement Centre
We provide trusted, expert research which brings the public voice into decision making by putting peoples’ lived experiences at the heart of what we do.
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Low public awareness of all the Labour leadership candidates, although Keir Starmer starting in a stronger position
As the new parliament begins, Ipsos surveyed 1,142 British adults online aged 18+ between 28th-29th January. We asked how favourable members of the public are towards the main GB political parties and their leaders and also some detailed perceptions of the Labour leadership race.
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Ipsos Research Highlights - January 2020
This month's Ipsos research highlights includes Britons predictions for 2020, support to curb overfishing and the launch of landmark survey on early years from the Duchess of Cambridge.
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NHS replaces Brexit as the most important issue facing Britain
The final Issues Index of 2019 shows the NHS replacing Brexit as the biggest issue facing Britain
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NHS surges to match Brexit in final Issues Index ahead of the 2019 General Election
The proportion of Britons worried about the NHS has risen 18 percentage points since October to 54 per cent, close to Brexit which has fallen by six points to 57 per cent this month
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive. In this new Ipsos paper, we explore five changes the world of retail is experiencing and their implications for business today.
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What Worries the World - January 2020
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
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84 percent of Scots are concerned about climate change
After becoming the first country to declare a climate emergency, people in Scotland show high levels of concern about global warming with many already feeling the effects.
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Straw Wars: Plastic Reduction – a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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The Ipsos Election 2019 Podcast
In our 2019 General Election podcast series, Keiran Pedley and guests analyse the polls and election campaign activity and ask: Who's up? And who's down? And what should we be looking out for in the next week?