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Finding the Hidden Purse Strings
Lucy Neiland from the Ethnography Centre of Excellence highlights the importance of building better relationships to retain customer loyalty.
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Over half of customers think they are working harder than companies to fix problems
Jean-François Damais reveals an Ipsos study which found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.
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Ipsos Encyclopedia - Customer Experience Management
Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.
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The riddle of productivity: How can business leaders improve it when they can't agree on what it means?
Andrew Croll, Research Director at Ipsos Loyalty writes about how business leaders define productivity and what this means for the UK's productivity problem.
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Help to buy - its impact on home buyers
The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.
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Who is stepping up in the 'retirement revolution'?
New Ipsos research suggests that big business is beginning to do its bit to help their employees make good decisions at retirement. Does this mean the retirement savings industry itself needs to do more, asks Georgina Clarke.
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Energy - the quest for a licence to operate
International research from Ipsos Global @dvisor and expert commentary from our Reputation Council members underline the growing challenge facing the worldwide energy industry, says Robert Knight.
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Two in three disagree that government has the right long-term policies for public services
With less than a week to go until the next Autumn Statement new Ipsos polling shows growing public concern about the government's plans for public services.
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Coming to terms with austerity?
People are less likely to say they've been affected by government spending cuts now than in 2012, according to a new study from Ipsos.
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Misperceptions on tax shows what's worrying the public
Bobby Duffy makes the case for businesses being more upfront about how much tax they pay in The Great Business Debate.