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Larry the cat has higher favourability rankings than either Rishi Sunak or Keir Starmer
New polling from Ipsos has found that 44% of Britons have a favourable opinion of Chief Mouser to the Cabinet Office Larry the cat.
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Labour holds 18 point lead over the Conservatives in final Ipsos election poll
Labour maintains a strong lead over the Conservatives according to the final Ipsos opinion poll of the 2024 General Election.
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From Hashtags to Votes: analysing online engagement during #GE2024
What have we learnt from the way the public have engaged with the election online?
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The NHS is the main reason why voters considering choosing Labour, the economy the main reason for Conservatives
Week 6 of the General Election campaign tracker explores the rationale behind why voters are considering voting for different parties.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Brand Starmer vs. Sunak
The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
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NHS is the main reason why voters plan to cast their ballot for Labour, the economy is the main reason for Conservatives
New Ipsos poll examines why voters are considering voting for different political parties in this 2024 general election
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Around half of Britons support junior doctors strikes as 3 in 5 believe government doing a bad job at negotiating with unions
New polling from Ipsos has found that around half of Britons (52%) support junior doctors taking strike action - a rise of 6 percentage points since May