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Half of the public think Britain is heading in wrong direction
Half of Britons think the country is heading in the wrong direction - the highest proportion since the start of the year.
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Spending back sustainably
New research by Ipsos for Nationwide Building Society's Consumer Insights Panel highlights the barriers and facilitators of more sustainable consumption for the UK.
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Ipsos Research Highlights - 6 October 2021
In our latest Ipsos Research Highlights we explore perceptions of both the Conservative and Labour parties, reactions to the tax increase and gender equality.
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Support for Government’s tax rise for NHS and social care splits opinion
Half of Britons doubtful it will improve NHS and social care, and most think even more funding will be needed
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Two-thirds of public say firms should be allowed to tackle worker shortages by recruiting from overseas
Public attitudes to immigration are more positive than negative and most people would now support British businesses being allowed to recruit from overseas to address staff shortages, according to a new report published today (14 September).
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4 in 10 Britons think country heading in wrong direction but Johnson much more popular than Starmer among their own voters
The September 2021 Ipsos Political Pulse indicates the public are split along party lines when considering whether the country is headed in the right direction or the wrong direction.
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Less than a quarter think Boris Johnson and the UK Government have handled the situation in Afghanistan well, but they’ve done a better job than Biden
As the US and UK leave Afghanistan, we look at how the public think the situation has been handled
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Reaching net zero – awareness and attitudes
7 in 10 Britons are aware of the term ‘net zero’ – but what actions do they support the UK Government taking to help the UK reach net zero?
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Britons becoming increasingly comfortable returning to normality, but around 4 in 10 still unhappy with hugs, handshakes and holidays abroad
As we get closer to "Freedom Day", Britons appear to be increasingly comfortable with the idea of returning to "normal", however more parents feel uncomfortable sending their children to school
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Ahead of Batley and Spen by-election 6 in 10 Britons think it is unclear what Labour leader Keir Starmer stands for
The June 2021 Ipsos Political Pulse finds that while favourability towards Boris Johnson and the Conservatives has fallen, just 1 in 4 think Keir Starmer and the Labour Party would do a better job.