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Ipsos Research Highlights - December 2018
Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!
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Six in ten think withdrawal deal would be bad for the UK – but public can’t agree on what should happen next
The Ipsos December 2018 Political Monitor reveals most of the public believe withdrawing from the EU on the terms of the government’s deal will be bad for the UK.
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Workplace Pension: new research into saving for retirement
Ipsos has undertaken survey research on behalf of the Department for Work and Pensions to understand how people feel about saving for their retirement and the role of Workplace pensions.
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How active are children and young people (and will they tell us)?
Dr Margaret Blake blogs on the Active Lives Children and Young People survey. She covers how the survey for Sport England was designed and how important the findings are for addressing key questions about children and young people.
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Active Lives Children and Young People Survey 2017/18
Sport England has published findings from the first year of the Active Lives Children and Young People Survey. The online survey was completed in schools in England during the 2017/8 academic year.
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The Perils of Perception 2018
37-country study highlights global public’s misperceptions about crime and violence, sex, climate change, the economy and other key issues.
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The facts may have changed on Brexit - but people’s minds have not
Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.
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In The Frame: Tracking and Profiling Audiences to OOH Advertising
For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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What New Year's Resolutions should the tech sector make to repair its reputation?
Our research among Parliamentarians, business journalists, and other key stakeholders provides insight into the priorities of decision-makers for the tech sector in 2019.