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Ipsos Update - June 2019
June’s edition of Ipsos Update presents our latest research and white papers on topics including mystery shopping, global views on Europe, ethics in social media research and ageing in Japan.
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Global Britain: Identity and Britain's influence in the world
Half think that Brexit has harmed Britain’s standing in the world – and a quarter of those think that this damage is irreversible
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Regulated industries and the power of public opinion
Communicators intent on building their organisation’s reputation and protecting its licence to operate, need to be attuned to the shifting tides of public opinion to help manage risk and maximise opportunity.
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Mind the gap: Why what a brand promises and what it delivers matter
What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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Issues Index May 2019: Brexit remains the pre-eminent public concern, with a rise in worry about the environment
The May 2019 Ipsos Issues Index shows Brexit continuing to dominate public concerns, while worry about the environment and pollution rises to highest score since 1990.
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Community Compensation Fund Social Research
The Department for Transport commissioned Ipsos to explore public and business attitudes towards a proposed Community Compensation Fund at an expanded Heathrow airport.
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What's next for General Insurance?
While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.
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Bank branch closures: a communications conundrum
Bank branch closures remain a major issue for banks, with changing financial habits and the threat of new competitors set to exacerbate the problem in years ahead. So what should a bank consider before closing a branch, and how could it affect its reputation?
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BBC most trusted news source 2019
Of those adults that follow the news, 51% say that they are most likely to turn to the BBC for news they trust the most, followed by almost 1 in 10 (9%) saying ITV and 6% saying Sky News.
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Sorry guys – localism does not excite people
Ben Page explores the opportunities that local government has to affect meaningful change while Westminster is preoccupied with Brexit.