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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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8 in 10 think the NHS is coping well with treating Coronavirus patients at the moment, but only just over half say the same for other services
Despite concerns about the NHS's ability to deal with other services, most Britons have confidence in their ability to deal with coronavirus patients
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Londoners say cost of living is the top issue facing the capital
A new online poll conducted by Ipsos on behalf of London Councils has found that the cost of living is now the most important issue facing London.
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Consumers worldwide report experiencing higher prices
In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.
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Britain’s NHS worries: waiting times, resources, timely GP appointments and quick emergency treatment
As the Omicron variant makes its way through Britain, the public are worried about how long it takes to access NHS services
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Half of Britons think most politicians and their advisers are unlikely to follow new COVID-19 rules
However, Britons place more faith in themselves, people in general and the NHS to follow the measures put in place to limit the spread of COVID-19
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Active Lives Children and Young People Survey 2020/21
Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2020/21. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).
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Ipsos COVID trends: public concern about COVID-19 rises again
A latest look at our trends including concern about the risks of COVID-19, the importance of face masks, comfort of returning to normality and more.