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"The system is broken": Ipsos study across 31 countries reveals deepening distrust in politics and elites
In 29/31 countries, a majority of the public say that the “economy is rigged to advantage the rich and powerful”, with South Korea, Italy and Germany seeing double-digit increases since 2022.
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Reeves’ approval ratings mirror Kwarteng’s post mini-budget as over half of Britons think the UK is now in a period of austerity. Public is split on the key decisions and trade-offs facing the Chancellor ahead of the Spending Review
Half (51%) of Britons say that Rachel Reeves is doing a bad job as Chancellor (16% good job). These ratings are near identical to Kwasi Kwarteng’s in the aftermath of the September 2022 mini-budget.
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Reform UK and Farage most trusted on immigration as confidence in Labour and Conservatives falls
Reform UK enjoys the highest level of trust on having the right immigration policies (37%), handling migrant crossings of the English Channel (39%), and making illegal entry more difficult (42%). Conservatives are the least trusted party on these issues.
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Public Hostility Towards Immigration: Understanding the Contradictions
Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.
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What can we learn from the Local Elections? Reform won councils less satisfied with policing, jobs, quality of life and community cohesion
Councils won by Reform are less likely than average to be satisfied with policing, jobs, their quality of life and community cohesion.
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British public now see Reform as main opposition over Conservatives, and believe Farage more likely to be PM than Badenoch
Britons are now slightly more likely to consider Reform UK (37%) as the main opposition party, ahead of the Conservatives (33%).
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Two thirds of Britons say the total number of people entering the UK is too high
Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."
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Local Elections: Voters lack confidence in all main parties to deliver, with Reform UK poised to do well
New research from Ipsos in the UK sheds light on the factors shaping voter decisions in the upcoming local elections on May 1, 2025.
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The economy and immigration remain Britain’s biggest issues
Four in ten (39%) see the economy as one of the biggest issues for the country, up five points since March.
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5 Years of Keir: A briefing to mark the 5th anniversary of Keir Starmer becoming leader of the Labour party
To mark the 5th anniversary of Keir Starmer becoming leader of the Labour party (4 April 2025), Ipsos UK has compiled our data on his personal approval ratings, as well as key indicators on his government’s performance.