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Voters resigned to tax rises, despite Labour and Conservative pledges
New polling from Ipsos, conducted in partnership with the Financial Times, has revealed that a majority of voters expect tax rises following the upcoming election, no matter which party wins on July 4th.
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Seven in ten UK adults say their lifestyle means they need a vehicle
A majority of the public say their current lifestyle means they need a vehicle, and nearly half think transport links in their local area are not good enough, according to a new Ipsos survey.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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British public more likely to think Labour has the best policies on the issues that matter most to them
The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.
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English Football fans more likely to oppose the decision to end FA Cup replays than support it
New polling ahead of the men's FA Cup Final explores attitudes towards the FA Cup
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NHS, the economy, inflation and immigration set to be biggest election issues
The May 2024 Ipsos Issues Index shows that the NHS, with a rise in concern of 6 percentage points, has returned as the biggest issue facing Britain.
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Trends - Political Leaders
Latest Ipsos public opinion polls showing long-term political trends for the leaders of the main UK political parties.
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Britons want Starmer to prioritise the NHS as they predict a Labour victory
Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.
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Sharp improvement in economic optimism but little benefit for Conservatives who still trail significantly
Labour retains a large poll lead over the Conservatives although it has fallen slightly from 25 points to 21 points this month according to the May 2024 Ipsos Political Monitor
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The public prioritise access to primary and community care over hospital care
The public remain negative about standards of care in the NHS, albeit less so than in previous surveys – though are still pessimistic about what will happen to standards of care over the next year.