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Road to Inclusion
This study - both quantitative and qualitative - looks at the financially `excluded' and `underserved' across Europe.
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Ipsos research for EIRIS on ethical pensions
EIRIS, a global responsible investment research firm, has commissioned Ipsos to undertake research designed to measure consumer attitudes to ethical / sustainable pensions.
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High expectations for asset management amongst Britain's financial media
Strong stock market performance at the beginning of the year has contributed to heightened expectations for the country’s asset management sector, writes Chris O'Brien, Financial Services team in Ipsos Loyalty.
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The Patient Journey in High Resolution
This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience.
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Change is the law of life: Innovations in the Banking Industry
In her debut Financial Statement blog, Nike Amthor analyses how technology has transformed the banking industry and the way how customers bank in 2013
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How Deutsche Bahn turned its reputation on its head
Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.
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Britain's top business journalists feel the economic tide is turning
For the first time since the financial crisis, our Business and Financial Journalist survey shows that over half of Britain’s top journalists say they expect the economy to improve over the next twelve months.
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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Honesty and integrity: Is this the edge businesses need in a stagnant economy?
In our Financial Statement blog, Victoria Clarke of Ipsos Loyalty talks about how honesty and integrity could be the key to competitive edge for businesses.
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Key trends in Big Data and the opportunity this provides for the Market Research industry
Financial Statement blog: Charles Adriaenssens asks how our industry should approach Big Data and incorporate it into its offer.