The Patient Journey in High Resolution
This Ipsos Healthcare white paper outlines a new approach to understanding the patient journey, illustrated by original research into the melanoma patient experience.
Achieving a rich, yet rigorous, view of the patient journey is the Holy Grail for marketers. At the same time, the end-to-end experience of a patient with a specific condition has become increasingly complex and multi-faceted. We believe that the answer – indeed all the answers that matter – lies in a multi-disciplinary research approach.
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