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Advertiser Funded Programming
Ipsos MediaCT investigates how viewers respond to companies funding programs and at what point they deem the influence that the company gains as unacceptable.
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Online Listening Grows Amongst the Radio's Millennium Generation
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Neuroscience: Uncovering hidden truths
Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.
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Average awareness of new technology products increases 10% year on year
Awareness of new technology increases 10% year on year in the Great British offline population the most recent Ipsos MediaCT Technology Tracker revealed.
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Ipsos MediaCT Tech Tracker Q4 2013
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The Affluent
MediaCT investigates the Global Affluent, who they are and what makes them the most influential consumers.
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The Heat Makes Waves for Radio Listening
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Growing Up Digital
In a world where Technology has an increasing influence on most people's life MediaCT investigates what effects this influence has on children.
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Nurturing Great Creative - why it matters
In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.