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The power of life changing moments
As we progress through life there are several key milestones which alter our circumstances in substantial ways and open up potential new markets, writes Lauren Mattey, research manager, Ipsos UU
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Jumping out of the outdoor advertising box
Mike Troy from Ipsos ASI looks at some excellent examples of creative outdoor advertising in 2012 and considers what 2013 will bring.
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Leveraging the potential for 'word of mouth' and 'word of mouse'
How to make Re-transmission work for a brand, including examples from the 2012 Super Bowl.
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Sexual and sadistic violence in films
Ipsos MediaCT investigated the opinions on and effects of sexual and sadistic violence in films for the British Board of Film Classification (BBFC).
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Is Britannia cool again?
Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.
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What do consumers think of 4G?
New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
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Keep Taking the Tablets...
The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.
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Tweeting police officers: forces need to make a more relaxed attitude
Eoghan O'Neill in The Wall blog argues that social media is as much of the fabric of society as face-to-face conversations so internal police social media policies need to reflect this.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.