Search
-
Why is the pace of social media change so glacial in some companies?
Eoghan O'Neill of Ipsos Digital argues in The Wall that, even now, organisations seem reluctant to join the social media party.
-
Want to know more about tablet users?
The tablet market is niche but growing, 1 in 10 consumers now own a tablet in the UK. With the Ipsos Tablet Panel we can help you understand how these owners are consuming content, and easily recruit them for other engaging research projects.
-
What do you Consume for Breakfast?
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
-
Live Test - optimising digital campaigns
Optimise your digital campaign prior to launch.
Live Test is a research solution that leverages ad replacement technology to evaluate digital creative and channel effectiveness before or at launch in an experimental environment. Providing you with the insight to make the right decisions for your digital campaign. -
Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints. Download this white paper to learn more.
-
Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
-
Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
-
Breakfast Radio: The most important media of the day?
Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.
-
Ad Transferability Lessons Learned
In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.
-
Is Facebook badly wounded by the "fake likes" revelations?
Eoghan O'Neill of Ipsos Digital considers Facebook's recent problems with fake likes. What are the implications for social listening and digital advertising?