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Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
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A New Poster Girl. Or Boy.
Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.
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Social media and mobile - buzzwords of the year (again)
The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?
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London 2012 - ignoring the guerrilla in the room
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure you've read all the rules, writes Jonathan Weeks of Ipsos Marketing in Brand Republic.
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The world of media research in 2012
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
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Envisioning the library of the future
Envisioning the library of the future is a major research project undertaken by the Arts Council in 2012/13 that will help to understand the future for libraries, and how they can be developed.
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Ipsos appoints senior team for new combined business in the UK
Ipsos today announced the appointment of its new client facing senior leadership team in the UK.
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Users of Social Care Personal Budgets
This report presents the findings from a qualitative research study commissioned by the National Audit Office to examine the users' experiences with personal budgets in adult social care.
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Ipsos MediaCT wins innovation award at research conference
Ipsos MediaCT's John Carroll and Gareth Deere have won the `Most Innovative' Prize at the Print and Digital Research Forum in San Francisco.
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Different Worlds - The New Consumers
The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.