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The Rise of Generational Wealth
Ipsos conducted this research on behalf of Quintet and BlackRock during Aug – Sept 2024. Ipsos was commissioned to design and carry out the survey to understand High Net Worth Individuals’ attitudes towards their wealth and outlook for the future, including plans for passing on wealth and retirement plans.
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Three in four Britons agree September is too early for mince pies in shops
When is the right time for British shops to start selling Christmas items? Ipsos polled the Great British public!
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Using Mystery Shopping to proactively measure staff engagement with Consumer Duty
Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
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The Next Generation of Luxury Shoppers: How Brands Can Embrace Change
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs
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Shifting Shoppers’ ESG Attitudes to Action
How to drive behaviour change? Read Shifting Shoppers’ ESG Attitudes to Action by Ipsos to find out how ESG plays out for shoppers, manufacturers and retailers
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Eggs: how do you eat yours? What is Britain's favourite egg?
Ipsos Observer hatched a plan to survey Brits on their egg-eating habits - here we lay out the results that you simply cannot egg-nore!