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Using Mystery Shopping to proactively measure staff engagement with Consumer Duty
Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
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The Next Generation of Luxury Shoppers: How Brands Can Embrace Change
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs
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Shifting Shoppers’ ESG Attitudes to Action
How to drive behaviour change? Read Shifting Shoppers’ ESG Attitudes to Action by Ipsos to find out how ESG plays out for shoppers, manufacturers and retailers
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Eggs: how do you eat yours? What is Britain's favourite egg?
Ipsos Observer hatched a plan to survey Brits on their egg-eating habits - here we lay out the results that you simply cannot egg-nore!
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The hidden dangers lurking in our kitchens: myths, misunderstandings and malpractices!
The long bank holiday weekend is fast approaching. Whether you celebrate Easter or not, many of us will be enjoying meals lovingly prepared by friends and family over the coming break. But who are these meals nourishing more? Us, or the scores of potentially harmful bacteria and other hidden nasties in kitchens across the land?
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Bridging the Ethnicity Gap in Clinical Trial Participation: Education and tailored communications needed
Creating more supportive environments for a diverse range of individuals to participate in clinical trials is a critical step in achieving health equity. Getting a clear view of how people currently think about clinical trials can help us identify what steps need to be taken to make this a reality.
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The death of the Business Card?
The custom of giving business cards could be on the way out according to this Ipsos Omnibus poll