Age Verification Mystery Shopping: Your Key to Driving Compliance and Improving Consumer Safety

Ensuring safe practice for your business, and for society

 Businesses selling age restricted products must be compliant with government restrictions and invest in training and processes to ensure that frontline staff are working within these guidelines, regardless of channel.

It can, however, be challenging to know whether these processes are working, and if you are seeing a return on investment through improved compliance.

Fortunately, Ipsos have the largest panel of 18-24 year old Mystery Shoppers in the UK, located in all corners of the country, giving you confidence that the right behaviours are happening, consistently.

  1. Define your requirements for staff and provide training accordingly.
  2. Use Mystery Shopping at regular intervals across a representative sample of your network to gather intelligence on what is happening and when.
  3. Leverage these insights to feed back to front-line staff and business leaders to drive continuous improvement and increase safety.
     

Want to get started? Click here to learn more about Age Verification Mystery Shopping Programmes with Ipsos. 

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