Unlock Sales Growth Potential
Maximize your sales potential with Product Recommendation Mystery Shopping with Ipsos.
When selling through third-party retailers, being the first product recommended is crucial to capturing more sales.
Why First Product Recommendation Matters
Research shows that products recommended first are often chosen first, making it vital for manufacturers to understand and optimize this dynamic. Ipsos’ Mystery Shopping provides a comprehensive view of in-store activities, helping identify training opportunities and maximize sales turnover.
Proven Success Across Industries
Tech & Telco: Our Mystery Shoppers assess third-party retail locations to understand which mobile phones are recommended first and why. By integrating this with sales data, we’ve demonstrated that stores prioritizing our client’s products achieve higher handset sales, translating to $23m in additional sales value.
Furniture: Through a scientifically designed scorecard, we pinpointed the importance of ‘enthusiastic’ first recommendations. Our insights helped the client adjust POS investment and training, resulting in improved sales in partner retailers worldwide.
Ipsos’ Unique Approach
Our success lies in our expert program design and analytical precision. We ensure:
- A robust, representative sample targeting key locations
- A questionnaire and scorecard aligned with trained sales behaviours
- Enhanced data analysis with external datasets
- An experienced analytics team skilled in sales correlation
- Clear, narrative-driven reporting that brings insights to life
Ready to elevate your sales strategy? Read the detailed info sheet here, then reach out to us! to learn how Ipsos can transform your mystery shopping program and deliver actionable insights that drive performance.
