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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.
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Nearly half of UK adults say they watched, followed online, or were involved in an event for the Birmingham 2022 Commonwealth Games
New research published by Ipsos for the Department for Digital, Culture, Media, and Sport (DCMS).
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Almost two-thirds of football fans more interested in watching women’s football following Lionesses success
2 in 5 members of the general public and two thirds of football fans say the Women’s Euros has made them more interested in watching UK women’s football in the future
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More than 1 in 4 football and rugby union fans think not enough being done to prevent concussions in the professional game
With the impacts of concussion in professional sport becoming increasingly clear, do the public think enough is being done to tackle the problem?
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More than two-thirds of football fans in Britain think racism is a problem in the sport
49% of cricket fans say there is a problem with racism in cricket while just 31% of rugby union fans say there is a problem with racism in rugby union
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.
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What makes great content? Learning from Squid Game’s success
What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
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Active Lives Children and Young People Survey 2020/21
Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2020/21. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).
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Understanding child safety and video gaming with GameTrack
Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.
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Ipsos Update – August 2021
Featured topics include obesity, sustainability, populism, youth skills and the Tokyo Olympics. We also take a closer look at the latest research from Russia and Africa.