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The NHS is the main reason why voters considering choosing Labour, the economy the main reason for Conservatives
Week 6 of the General Election campaign tracker explores the rationale behind why voters are considering voting for different parties.
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NHS is the main reason why voters plan to cast their ballot for Labour, the economy is the main reason for Conservatives
New Ipsos poll examines why voters are considering voting for different political parties in this 2024 general election
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Exploring voter volatility ahead of the July General Election
The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
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Public: building more homes is the number one housing priority, but other things matter too!
Building more affordable homes, tackling homelessness, and reducing the number of empty homes are seen by the public as key housing priorities for the next government.
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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Rent controls and expanding social housing are popular with public
A majority of the public support introducing rent controls for housing in England.
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Labour strengthens position in Scotland as Ipsos poll shows a close race
Ipsos’ first Scotland poll for STV News since the General Election was called indicates a very close race between the SNP and Labour in Scotland
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Ipsos political polling methodology in Scotland
Ipsos’s current political polling design in Scotland.