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Straw Wars: Plastic Reduction – a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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Debates prove a key battleground victory for Boris
Using Galvanic Skin Response (GSR) sensors and biometric data sensors, Ipsos measured the impact of the BBC Prime Ministerial Debate on the 2019 General Election.
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Unpacking product subscription models
This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.
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Fortnite: Shaking the Media and Entertainment Industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
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Sexual fantasies: our misperceptions about the sex lives of young people
Young people are having a lot less sex than you think – and men are particularly wrong about the sex lives of young women. People are not honest about their number of sexual partners – and American men think American women have an incredibly high number of partners.
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In-app advertising drives strong connection and conversion with users
A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
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Shakespeare still shocks - even in Virtual Reality
Ipsos and The Royal Shakespeare Company partnered on an innovative programme of research to explore the emotional engagement of theatre, live to cinema and a virtual reality experience when watching a performance of Titus Andronicus - Shakespeare’s bloodiest play.
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Mobile Apps - think with Google
The recently launched think with Google data visualisation tool details the demographics of mobile app users across six markets (UK, US, France, Germany, Italy and the Netherlands).
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The Perils of Perception 2017
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
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Shakespeare still has power to shock
The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.