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curioCT
In curioCT MediaCT discusses key trends affecting organisations and customers in today's technology focused world.
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Brand Purpose - Why brands need to be Superheroes
It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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`Personal hooks' the key to tackling Scotland's digital divide
Explaining how the internet is relevant to people's personal hobbies and interests is key to tackling Scotland's digital divide, according to a new report by the Carnegie UK Trust and Ipsos.
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What can Twitter's reaction to the UK autumn statement tell us?
Steve Ginnis of Ipsos and Carl Miller of Demos write in the Guardian on our analysis of tweets during Chancellor George Osborne's autumn statement.
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The future of streaming content: What role will advertising play?
In his newest Blog MediaCT's Elliot Whitehead talks about streaming services continuing their success stories and how advertisers have gotten involved.
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Can research match the new marketing model?
Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.
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Casual fling or committed relationship?
In this Bite Sized Thought Piece Ipsos MediaCT looks at the hot topic of readership engagement, its chequered history in the UK and across the globe, and introduces the first media engagement metric to be incorporated into a currency.
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Most renters are satisfied with their tenure (and are online)
New research by Ipsos for Affinity Sutton - one of the biggest providers of affordable housing in England - finds most private and social renters satisfied with their tenure but also that significant "digital divides" exist within and between the two tenures.
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Driving DAB Forward
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.