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COVID-19: The Creative Fightback
In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.
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The effect of gambling advertising on children, young people and vulnerable adults
Research finds gambling is seen as part of everyday life for children, young people and vulnerable adults and recommends action is needed to reduce the risk of gambling harms.
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COVID-19: We are the ‘underlying conditions’
How has life changed for those most at risk from COVID-19? New interviews with several people with ‘underlying conditions’ uncover the fears, frustrations and fortress-building kickstarted by this global coronavirus challenge. Download the paper to read more.
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A New World: Transitioning research online
The decision to move from offline to online research should not be “if”, but when.
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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Media Choices: Is it all getting a bit OTT?
With an increased number of OTT (Over The Top) services comes a wealth of opportunities and challenges for broadcasters. Our new OTT measurement solution helps us to assess which services are appealing most to streamers.
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International Women’s Day 2020: Close to three in ten men say sexual jokes or stories at work are acceptable
A new survey of more than 20,000 people in 27 countries from Ipsos and King's College London for International Women's Day 2020 finds significant differences in what women and men see as acceptable workplace behaviour.
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Three-quarters of Britons support quarantining cities and towns to prevent the spread of coronavirus
New global research from Ipsos into attitudes to coronavirus reveals a drop in Britons’ perceptions of how well the government is responding to the virus.
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Ipsos Research Highlights - February 2020
This month's Ipsos research highlights includes Boris Johnson's political honeymoon, concern about the environment worry hits a 30-year high and the launch of Ipsos Global Trends 2020.
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Young Investors – risk takers or cautious consumers?
Ipsos Research Assistant, Matt Franks, investigates the investment products that young investors favour and whether they are more risk assertive than previous generations.