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Google eTowns Methodology
There are around 2,000 towns in the UK. The first step of the research was to filter the number of towns using Google AdWords data and population size of towns within each to calculate which towns had the highest penetration of AdWords relative to population size.
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Is good digital advertising a fragment of your imagination?
The main driver of ad effectiveness is creative quality, yet digital media planners spend much of their time optimising based on ad sizes, websites and frequency. How can we help advertisers best leverage the fastest growing medium?
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Computer Literacy Survey for The Prince's Trust
For the Prince's Trust, we surveyed 15-25-year-olds about their computer and internet related skills and how this has impacted their ability to find work.
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Captains of Industry
Ipsos presents the 2012 results from the annual Captains of Industry study tapping into the opinions of Britain's business leaders with a sophisticated infographic.
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An accidental career
Paul Stamper of Ipsos UU tells the Association of Qualitative Research magazine about his career and experience as a 'qually'.
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Ipsos Marketing Announce Partnership with The Bounty Word of Mum Panel
Ipsos Marketing announce partnership with The Bounty Word of Mum Panel to better understand all aspects of young family life.
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Ipsos Marketing appoints new Head of Market Understanding & Measurement
Ipsos Marketing announces the appointment of Stephen Yap as Head of Market Understanding & Measurement.
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Social Media Trends 2013
In today's digital world, it is essential to understand the social media world and how it is evolving, what brands are doing, the latest innovations and what the implications and opportunities are. This report looks at the key trends that are shaping the social media world, from new players to privacy concerns.
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What do consumers think of 4G?
New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
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Of mascara and make-believe
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.